Custom labels for special products and promotional coupons

Maer Italia Srl is committed to offering products that are at the cutting edge and, above all, tailor-made for the customer every day. The special products are born from the constant search for new challenges, the will to question oneself, the desire to satisfy new needs and the ambition to identify new markets. Adhesive coupons and multilayer labels are just two of the most popular examples.

Some examples

Adhesive coupons are multilayer labels that are used in marketing campaigns and "seal promotion" with the possibility of inserting several languages for different target countries on one label, even on small bottles. This solution can guarantee maximum security against breaks and space for promotional information. Other products worth mentioning include tactile labels for the blind, repositionable partial-coverage coupon labels, and labels with unique double alphanumeric codes.

Labelling skills

The special products department benefits from the advice of a staff of technicians with solid know-how. Constant research, flexibility and state-of-the-art technology are key to developing articles that meet specific graphic requirements, whatever the product sector, for small, medium and large print runs.

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Multi-layered coupon labels and repositionable partial coupons

Adhesive and unused coupons for multilingual text, prize competitions, discount vouchers, various instructions.

Tactile labels for the blind

Products compliant with European standard EN272; ideal for packaging highly flammable, toxic, irritating, harmful and corrosive articles. Thanks to tactile symbols, this solution allows the recognition of hazardous substances by blind people. The processing can complement the institutional label already in use.

Maer Collection label

Self-adhesive labels (single-layer or coupon) with inserted alphanumeric barcodes combined with unique two-dimensional QR Codes printed in high definition. The codes can be used to monitor competitions and prizes. All you have to do is bring a digital device (smartphone, multimedia mobile phone, computer) close to read them.

Special 'Seal Promotion'

Products that combine security elements as well as promotional information.

Hologram labels

Adhesive labels and coupons with laser-generated, irreproducible security holograms. This option guarantees maximum product protection; it makes it impossible to counterfeit brands and coupons.

Labels with special security inks

Labels with fluorescent inks visible only in ultraviolet.
Labels with photochromic ink that changes colour when exposed to UV light.
Labels with thermochromic ink that changes colour reversibly at different temperatures.
Labels with magnetic ink (contains particles that can be recognised by special readers). The system is used in banknote printing.

Label-making services

Consultations

Technical advice is essential in order to offer the proper response to changing market demands. The service team offers targeted solutions for quality products. The aim is to turn the customer's ideas into industrially feasible designs.
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Pre-press

The graphics department is equipped with state-of-the-art machines and software. The aim is to manage and process all the graphic files, guaranteeing compelte fidelity to the original artwork. At this stage, any changes requested by the customer are also evaluated and processed in real time.
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Press

State-of-the-art printing processes are central to the processing of materials. The company has at its disposal the most modern types of printing distributed over 3 production plants (as well as countless service machines). In terms of technology and completeness of solutions, the machines are the Italian and European excellence.
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Markets

The company is the undisputed leader in product sleeves and labels. Although the service is aimed at all product sectors, the majority of customers belong to the homecare, personal care, food, wine & spirits, chemicals, pharma and special products industries. A specific strategy is devised for each sector, brand and market.